British model Chloe Lloyd has been announced as the new face of British make-up and beauty brand Iconic London.

The brand, which was founded in 2015, has been used by the likes of Kim Kardashian West, Michelle Keegan and Binky Felstead, and founder Jade Elliott commented 'It's brilliant to see such a variety of glowing press reviews and celebrity fans, both sides of the Atlantic. 2016 is set to be the biggest year yet for Iconic so watch this space – we’re on for world domination, one contour palette at a time!'.